Since 2006 · Hong Kong · São Paulo · Yiwu
We are the Brazil side of your operation.
Selling into Brazil fails on the buyer's side, not on your product. We handle import licensing, landed cost, INMETRO and ANVISA certification and customs, so the Brazilian company on the other end can actually receive your goods. 19 years, 6,000+ containers.
No cost, no commitment. A 20-minute call to see whether the deal is worth pursuing.
Who this is for
Two ways companies reach Brazil with us.
Both start the same way: a twenty-minute call about what you sell and who is on the other end.
You have a Brazilian buyer, and the deal went quiet
Manufacturers and exporters with a contact that stalled
- They liked the product, asked for a quotation, then stopped replying
- You cannot tell whether it is price, trust, or something on their side
- Nobody on your team can read Brazilian import rules to find out
- Following up harder is not working, and you are running out of reasons to call
You want to enter Brazil and have no buyer yet
Companies evaluating Brazil as a market
- You do not know whether your product needs INMETRO, ANATEL or ANVISA
- You cannot model what the product costs landed, so you cannot price it
- You have no way to tell a serious distributor from a business card
- Brazil looks like a large market and an impossible process at the same time
The real reason deals stall
Why does a Brazilian buyer go silent after asking for a quotation?
Almost never because of your price. Five things block a Brazilian company from receiving goods legally and predictably, and none of them are visible from your side of the table.
- 01
They are not licensed to import
Importing into Brazil requires a federal authorisation, Radar/Siscomex. Many buyers do not have it. It also lapses after six months without an operation, so even a company that imported two years ago can be blocked today.
Cost: They cannot place the order at all, no matter how much they want the product.
We do: We obtain the licence, or we import under our own structure while theirs is issued.
- 02
They do not know the landed cost
Your FOB price is a fraction of what they will pay. Import duty, IPI, PIS/COFINS, ICMS, freight, insurance, port fees and customs brokerage stack on top, and the total changes by state and by tax regime.
Cost: They take your quotation home, cannot model the final number, get scared and stop replying.
We do: We build the full landed cost simulation before the negotiation, so they can commit with a real margin instead of a guess.
- 03
They do not know whether to trust a supplier they just met
Brazilian buyers have heard the horror stories, and some have lived them. Meeting you at a fair or over video gives them no way to verify that the company behind the catalogue is what it says it is.
Cost: You lose the order to hesitation, and hesitation looks the same whether the supplier is real or not.
We do: We verify suppliers on the ground and through official registries, and put the report in the buyer's hands.
- 04
They discover regulatory requirements too late
Depending on the product, entering Brazil can require ANVISA registration, INMETRO certification or ANATEL homologation. Buyers routinely find this out when the cargo is already at the port.
Cost: Cargo held, buyer bleeding storage costs, and your name attached to the disaster.
We do: We map every regulatory requirement before the order is placed, and run the process.
- 05
They cannot run the operation
Incoterms, FCL versus LCL, choice of port, free time and demurrage, FX spread, customs clearance channels. A first-time importer gets at least one of these wrong.
Cost: One bad first shipment and there is no second order.
We do: We execute the operation end to end, from your loading dock to their warehouse.
How it works
Three steps, and the first one costs nothing.
- 1
Tell us where it stopped
The buyer, the product, the last thing they said. Twenty minutes on a call is usually enough for us to name the blocker.
- 2
We diagnose the Brazilian side
Licence status, tax exposure by state and regime, regulatory requirements for that specific product, and what the operation would actually look like.
- 3
We run it, or we tell you to walk away
If the deal is viable we execute it end to end. If it is not, you find out in weeks instead of quarters, and you stop spending on a buyer who was never going to close.
What we actually do
Eight services. Read them from your side of the deal.
Make your buyer able to buy
This is what turns a stalled contact into a purchase order.
- Full Import ManagementWe become the buyer's import department: licensing, documents, logistics, clearance and delivery.
- Regulatory ComplianceINMETRO, ANATEL and ANVISA. We identify what your product needs to enter Brazil and run the certification.
- Landed Cost & Tax FeasibilityThe full delivered cost, by state and tax regime, before anyone commits to a price.
Make your company verifiable
Verification is not suspicion. It is what lets a cautious buyer sign.
- Supplier Due DiligenceStructured verification of a manufacturer, through official registries and on-site visit.
- Factory AuditAn on-site report on production capacity, quality systems, financial health and social compliance, addressed to your buyer.
- Production & Pre-Shipment InspectionThird-party inspection during manufacturing and before the container is sealed, so the first shipment is not the one that kills the relationship.
Bring you more Brazilian buyers
We move Brazilian purchasing decision makers every year.
What we will not do
Three things we put in writing before you send us anything.
- We are not a trading company. We never buy or resell your goods. The order stays yours.
- We do not introduce your customer to a competing supplier.
- We are paid by the Brazilian importer, not by you.
Why us
Nineteen years of doing this from both ends.
A customs broker clears cargo. A consultant writes a report. Neither is standing in the plant, and neither answers the phone when the container is held. We run the Brazilian import side with our own teams in São Paulo and Itajaí, and we have had our own people in China since 2006, in Yiwu and Hong Kong. One accountable party, from your loading dock to their warehouse.
- Our own staff in China and in Brazil, not a network of freelancers
- Accredited Canton Fair agency and official Alibaba partner
- Five offices in four countries, headquartered in Hong Kong
Proof
Brazilian companies that import with us
From listed cosmetics groups to furniture retailers and construction. On the other side of every one of them is a supplier who needed the Brazilian side handled.
Do you buy the goods from us?
No. Guelcos is not a trading company and never takes ownership of your product. We work for the Brazilian importer, handling licensing, tax, compliance and logistics so they can buy directly from you. The purchase order stays between you and them.
Who pays Guelcos?
The Brazilian importer does. Our service is contracted and paid on the Brazilian side. Introducing a stalled buyer to us costs you nothing, and there is no commission taken out of your sale.
What is Radar/Siscomex and why does it block so many deals?
Radar is the federal authorisation a Brazilian company needs before it can import at all. Without it no customs declaration can be filed. It also lapses after six months without an operation, which is why a buyer who imported two years ago can still be blocked today. We obtain it, or import under our own structure while theirs is issued.
Does my product need INMETRO, ANATEL or ANVISA?
It depends on the product, and getting this wrong is the most expensive mistake in the process. Electrical and safety-related goods typically fall under INMETRO. Anything that transmits a radio signal falls under ANATEL. Health, cosmetics, food and medical devices fall under ANVISA. We map the requirement for your specific item before the order is placed, not after the cargo arrives.
How long does it take to know whether a deal is viable?
Usually weeks, not quarters. The first call takes twenty minutes and is enough to name the blocker. A full landed cost and regulatory assessment for a specific product follows from there.
Next step
Send us the buyer who never came back.
Tell us who they are, what they wanted and where the conversation stopped. We will tell you whether it is worth pursuing, and what it would take.
No cost, no commitment. Twenty minutes.